Saturday, January 12, 2008

Meet Etsy Jewelry Artist: natureallwell


The life-long artist behind Natureallwell is a 21 year old newlywed from Alberta, Canada, who - aside from Etsy - is passionate about biology and the ecology. She has successfully combined her love for her craft and the environment in her eco friendly jewelry. "It’s so sad that we’re destroying this vast planet with our human greed and ignorance. Hundreds of species are endangered or extinct every day, we add tons of waste to landfills, burn and chop down forests, pollute the ocean and waterways. In doing so, we’re killing ourselves." She believes a natural lifestyle is the answer. "Handmade itself is better for the environment, helping to stop mass-production and the massive waste (it) causes." She even donates some of her profits to animal charities and buys organic products. Many of her pieces incorporate recycled, natural, and vintage materials - and all of her props and displays are second-hand or natural elements. She has even gone as far as switching to corn-based biodegradable bags for craft shows. Additionally, she offers restringing and jewelry repair so less material ends up in landfills. "I’ll happily take old jewelry and revamp it for new life in this generation." Her hip retro style definitely reflects her eco-centered mission, each beautifully showcasing aspects of earth and life.

"Currently my day job isn’t satisfying at all and I think my jewelry is what keeps my sanity right now," she confesses. Although Etsy is not her current career, she acknowledges that it is more of a business than a hobby. "I spend far too much money on it to justify it otherwise," she jokes. She actually maintains two shops - one for her beautiful jewelry and another for supplies (naturefinds.etsy.com). Eventually she hopes to make Etsy her full time job, but in the mean time is working diligently to get her name out there. "Concentrate more on your store than talking the forums," she advises. "Forums chat is great and helps advertise somewhat, but it’s your product, photos, packaging, prices, customer service, etc. that really get customers coming and coming back for more." Please check out her shop: http://natureallwell.etsy.com/
-Wendy Baylis
Dharma Designs

3 comments:

a2 said...

great profile!
really enjoyed getting to know natureallwell.
*^.~*

CarolynArtist said...

Beautiful shop! I love her work. Esp the one I just hearted as a favorite.
-Etsian

Chucka Stone Designs said...

I love that she donates to charity as well as thinks globally by utilizing recycled pieces. Excellent profile!